The SKYrace World Cup is our main project: a global championship with speed competitions for glider pilots, men and women, through some of the most stunning and wildest landscapes around the planet.

Gliders are entirely powered by: gravity, solar energy and its effects on air movements.

About PLANETAIRE AB

Our goal is to provide large global corporations with opportunities to position their brands as sustainable and eco-friendly, by association with this sport and its intrinsic values.

PLANETAIRE AB is a Swedish company that creates communication platforms for brands to maximise awareness about their commitment to a sustainable planet. We want to turn sustainability into an aspirational goal for the Z generation. 

PLANETAIRE's currently owns assets in the form of film and photographic material, contracts, documentation, research, brands, websites, which will ultimately be licensed to SKYrace international, the operating company.

SKYrace World Cup

The SKYrace World Cup aims to become the Formula 1 of the skies, while promoting a sustainability as an aspirational value, as opposed to a survival necessity.

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• Virtual reality: SKYrace will employ a constellation of media technologies to provide a futuristic and remarkably immersive experience to its followers around the world. The unique features of the sport also makes it an ideal platform for eSports, now the entertainment phenomenon with the highest participant base globally. the e-sport market is expected to be worth $1.5 Bn by 2020 (Newzoo 2017).

• Broadcasting show capitalising on four angles: sport excitement, global sustainability, technology innovation and environmental adventure

• Tourism opportunities since SKYrace destination partners will benefit from media coverage on their natural assets to boost tourism

Will be filmed by on-board cameras Navicam™  

We currently face two problems:

• There is currently no live action sport that meets the technology needs or demand for interactivity of generation Z, also referred to as the I-gens (the Internet generation, children born after 1995). There is currently no authentically eco-friendly, sustainability focused, sport that offers frequent events for corporate sponsors to attach their brand to

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The SRWC is the solution by creating a sport to capture the hearts and minds of the I-gens and a brand associated with aspiration, cutting-edge tech and environmental values.

SKYraces offers a solution for:

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• CSR: growing demand for corporate social responsibility (CSR) and ethical activities from the brands. Fortune Global 500 firms spend over $15 billion a year on corporate philanthropy and CSR. SKYrace will attract sponsors globally and locally.

Participating teams will organise as national franchises. Each franchise will prepare and promote one national  pilot to represent his or her country in the Skyrace World Cup.

Instinctively Sustainable

PLANETAIRE's projects are all linked by a common thread: strict adherence to communication methods that draw from a deeper understanding of the way to achieve attitude change on a large scale. Mario Hytten, CEO of PLANETAIRE, is curretly documenting his findings in a white paper called Instinctively Sustainable.

It analyses the correlation between state-of-the-art marketing methods of major global brands with the most recent academic research in the domains of psychology, neuroscience, cognitive science and behavioural science.

From this, he extrapolates a five-pillars communication framework that would enable brands to advance a social agenda without compromising the brand-building techniques that have become de rigueur in a globalised market.

Although the method might have wider applications, the white paper specifically addresses what is probably the biggest communication challenge of our times: how to trigger the Y generation to spontaneously and sincerely aspire to sustainable lifestyles. In other words, how to be INSTINCTIVELY SUSTAINABLE.

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The team 

Interested in the project?